Let Morocco’s story wash over you: in the call of the muezzin, the calm of a desert breeze, the sweet fragrance of freshly poured mint tea. Led by your hand-picked Signature Guide, journey through a land of exquisite diversity, from the sun-warmed medina of Marrakech, through the golden ripples of the Sahara, to the serene heights of the mighty Atlas range. This is a tale of artistry, hospitality, quiet grandeur, and tradition, told by those who know it best.
Venture to the very heart of each destination on our Signature Collection, where every journey is shaped by our unrivalled local connections and insider expertise. Step beyond the ordinary with private invitations, rare encounters, and experiences few will ever share. So when someone says, “I’ve been there,” you’ll simply smile, knowing you’ve experienced it differently.
Signature Day: Experience our distinctive Signature Day, choosing between optional activities such as a Berber nomad encounter, private Gnawa music performance, or desert photography session
Signature Stay: Drift into stillness at an elegant Sahara camp, where silence, sand, and starlight set the rhythm of life
Signature Guide: Let your hand-picked Signature guide lead you to the country’s soul — sharing their home, heritage, and heart
Day 1: Step into Marrakech’s pulse | Welcome dinner in a luxury riadWelcome to Marrakech, where our journey begins among ochre walls, shaded riads, and life spilling from the souks.
Complimentary arrival transfers are provided today. Those arriving early can join optional pottery workshop or a guided walk through the medina (available to prebook on request).
As evening falls, join your Signature Guide for a welcome reception, before we take our seats in a private setting at Almaha Riad. Relax with a refined introduction to the local cuisine and hospitality – an elegant dinner crafted from seasonal ingredients, accompanied by Moroccan wine and soft drinks.
After dinner, savour a traditional Moroccan tea ceremony, an elegant introduction to the country's rich hospitality traditions and a memorable start to your journey.
Day 2: Delve into the stories of Marrakech | Ride through the medina in vintage sidecarsEnhance your journey by greeting dawn from a hot-air balloon, drifting above the Atlas foothills as the desert blushes gold (available on request). Later, visit the Berber Museum with a specialist guide who brings Morocco’s Amazigh heritage to life through a fascinating collection of traditional jewellery, costumes and artefacts, offering a deeper insight into the history, artistry and identity of the country’s indigenous communities.
Signature Experience: This afternoon, explore Marrakech from the seat of a vintage sidecar, weaving through hidden medina neighbourhoods, historic funduqs (traditional inn) and artisan workshops with a guide. Beyond the ancient city walls, discover a different side of the Red City, from the palm-fringed Palmeraie to the elegant architecture of the Ville Nouvelle, revealing the rich contrasts that define Marrakech.
Afterwards, you can opt to visit a traditional hammam for an authentic wellness ritual including steam, exfoliation, and aromatic treatments (available on request).
This evening, relax and explore the many dining options Marrakech has to offer or ask your Signature Guide for their top recommendations.
Day 3: Journey through the High Atlas | Explore the earth-clay alleys of Aït BenhaddouLeave the city as the road climbs into the High Atlas, villages clinging to terraced hillsides. At Cooperative Tawesna, share tea and lunch with women shaping new futures through traditional craft. At Aït Benhaddou, an exploration brings its mudbrick ksar (fortified village) to life with tales of traders and filmmakers.
Continue to Atlas Film Studios in Ouarzazate for an engaging session with a director or technician, revealing Morocco’s starring role in world cinema. Through this interactive encounter, you’ll uncover behind-the-scenes stories from major productions and discover how the desert landscapes have shaped cinematic history.
Arrive this evening at Hotel Riad Ksar Ighnda, your ksar-inspired retreat of shaded courtyards and calm.
Day 4: Trace oases and sands | Ride a camel through the Sahara back to our Signature StayFollow the ribbon of the Draa Valley through date-palmed oases and fortified kasbahs. Pause in the village of Nkob for a special lunch at the family-run Auberge Kasbah Ennakhile, set within a lush oasis and overlooking palm groves and traditional villages.
Welcomed by your hosts, savour regional dishes prepared with fresh local ingredients while experiencing the warmth of authentic Moroccan hospitality. By late afternoon, trade the road for desert tracks, crossing rippling dunes by 4×4 to reach our Signature Stay, a luxury desert camp wrapped by golden sands and the enduring peace of the Sahara.
Signature Experience: As sunset ignites the sand, ride a camel through the desert as traders have done for centuries. Back at camp, enjoy storytelling of ancestral tales and an atmospheric dinner under a sky bright with constellations. The evening ends with a special stargazing experience and lesson on desert navigation.
Day 5: Signature Day | Connect through sound, story, and sandToday is your Signature Day, where you can select an authentic, curated experience to connect deeply with Moroccan culture. You could:
Visit a nomad Amazigh family in their traditional tent, share mint tea, and gain insights into their ancestral way of life (9am-11am)
Discover the spirituality of traditional Gnawa music through a private performance and meeting with the local community (9am-11am)
Capture the ever-changing light of the Erg Chebbi dunes on a guided photography walk at sunset (from 5.30pm, timings vary and will be managed locally with your Signature Guide)
At midday, visit the desert gateway town of Rissani for a sensory journey through the market, tasting madfouna, the famed Berber pizza. Return to camp to rest, dine beneath a canopy of stars, and feel the desert night around you.
Day 6: Cross canyons and villages | Join villagers for a special celebratory lunchDepart the sands to explore the cooler canyons of Todra Gorge, where red cliffs rise sheer above a winding river.
Signature Experience: At lunch, we have a special invitation to join villagers near Tinghir for a traditional mechoui lunch, lamb roasted in the earth and shared together. Later, walk with a shepherd through terraced fields in Aït Ouffi, learning how mountain life endures through seasons of scarcity and bloom.
Evening brings the quiet luxury of our hotel, surrounded by the folds of the valley.
Day 7: Immerse in Atlas peaks | Share mountain legends and traditions Travel north through a changing landscape of canyons, plains, and fertile valleys.
After a relaxed lunch stop along the way, we continue to Domaine de la Roseraie in Ouirgane, a tranquil haven scented with roses and mountain air.
As dusk settles, meet local elders who share mountain legends and visit a women’s weaving cooperative keeping ancient patterns alive. The evening closes with dinner amid orchards and rose bushes.
Day 8: Connect with Amazigh culture | Hear first-hand tales of resilience from village eldersStep into an Amazigh kitchen for a hands-on cooking class, baking bread in clay ovens and sharing a family-style lunch with your hosts.
Signature Experience: Later, visit a community-run tree nursery where elders and cooperative members share their stories of rebuilding after the 2023 earthquake. Together, plant a sapling that contributes to reforestation and supports the slow renewal of livelihoods across the mountains.
Return to Domaine de la Roseraie for a farewell dinner of regional specialties, wine in hand, stories flowing easily in the mountain air.
Day 9: Bid farewell to MoroccoAfter breakfast, linger in the gardens one last time. The scent of roses, the taste of mint tea, the shared stories, each stays with you. Those with later flights may choose to unwind at the spa or enjoy a final stroll through the orchards before departing for Marrakech, taking your complimentary transfer to the airport. This chapter may close, yet Morocco’s spirit remains: vivid, layered, waiting to be revisited.
Alternatively, extend your stay and continue your journey of discovery. Speak with your Signature Collection travel expert to explore the possibilities.
